Product Discovery

How we identify problems and turn them into products. A methodical process for validating AI solutions before productisation.

Our discovery process

1

Identify

Find high-impact operational problems where AI can deliver measurable outcomes.

2

Validate

Research the problem space, understand stakeholders, and confirm the opportunity.

3

Prototype

Build functional prototypes that demonstrate what's possible and spark progress.

4

Productise

Transform validated solutions into repeatable products with clear adoption paths.

5

Scale

Apply products to new sectors and use cases with consistent, predictable outcomes.

How we identify challenges

We identify challenges in high-demand environments through research, direct observation, conversations with users and operators, and analysis of where AI can deliver measurable impact.

What makes a good challenge

Problems that are technically interesting, have clear stakeholders, and where solving them creates practical value. We focus on challenges that can become repeatable products.

Current discovery pipeline

Have a challenge in mind?

We're always exploring new problems where AI can deliver measurable impact. If you have a challenge that fits our approach, we'd be interested to hear about it.

Get in touch